The Targeted Presentation Generator

Turn prospect data into winning decks with AI

A guide written by Alan Barclay

To book a quick strategy call with Alan... please click here

🚀 Stop sending polite wallpaper. Build decks that feel like you wrote them in their boardroom.


Try this: Feed AI the exact company, persona, and offer context it craves. Then let it synthesise a presentation outline that mirrors their language, pain, and priorities.

This takes two prompts to get rolling and about 8 minutes end to end. Add more prompts to harden the story. One final prompt to lock objections and follow ups. This is fantastic for founders and sellers who hate fluff and love results. Think fewer slides... more yes.

By the end of today you will have a decision‑ready outline that sounds like them, solves what hurts, and lands an obvious next step. Let's get into this guide...

What You'll Share (Inputs)

Before we dive into prompts, here's the flow in plain English. You'll give ChatGPT your key inputs once. Prompt 1 collects them all. After that, the system uses those inputs (plus fresh web context) to generate every artifact you need.

List exactly what to have ready:

User inputs:

  • Company or ICP name: bold paste the exact name
  • Company website URL: bold homepage link
  • Target persona: bold title and team
  • Prospect LinkedIn URLs: bold company page and key buyer if known
  • Your product or offer URL: bold link
  • Your core value proposition: bold 1–2 lines
  • Proof points: bold 2–4 bullets with metrics or logos you can use
  • Constraints or non‑negotiables: bold compliance, budget guardrails, regions
  • Desired outcome for this meeting: bold what success looks like
  • Implementation realities: bold typical timeline, prerequisites, integrations

Auto web pulls (the model will find this for you):- Latest company news or press releases in the last 12–24 months

  • Official product pages and docs for the prospect
  • Recent leadership quotes or interviews from credible sources
  • Technographic and hiring signals that indicate priorities
  • Public financials or strategy letters if available

đź’ˇ Pro tip Answer in natural language or voice notes. Don't polish: substance beats style.

How the System Works

You will paste four prompts in order. The first gathers inputs and pulls fresh web context. The rest build and harden your outline.

  • Targeted research: pull official and primary sources so we sound like an insider
  • Narrative mapping: match pains to benefits and sequence the story for momentum
  • Precision packaging: slide‑by‑slide outline with tone, proof, and a timeline to value

Keep everything exactly as is, but make sure to replace the placeholder text - in the [square brackets] - with your own data. Remove the brackets as well, but keep the ** either side of what you enter. Browsing is assumed and on for Prompt 1 by default. Later prompts reuse that research.

Prompt 1: Collect & Search

DESCRIPTION: Gather my inputs and run focused web research to understand the target company, buyer persona, and my offer context.

TASK: Create a concise research brief with verified facts and citations to inform a personalised presentation.

ROLE: Senior Sales Strategist with Web Research capability

INPUTS:

- Company or ICP: **[Company or ICP Name]**
- Company Website: **[Prospect Website URL]**
- Target Persona: **[Title and Team]**
- Prospect LinkedIn URLs: **[Company LinkedIn URL]; [Buyer LinkedIn URL if known]**
- My Offer URL: **[Your Product or Offer URL]**
- My Core Value Prop: **[1–2 lines]**
- My Proof Points: **[2–4 bullets with metrics or logos]**
- Constraints or Non‑Negotiables: **[Compliance, regions, budgets]**
- Desired Outcome for This Meeting: **[e.g., book pilot, multi‑stakeholder demo]**
- Implementation Realities: **[Typical timeline, integrations, prerequisites]**

Auto Web Pulls to Perform:

- Latest company news or press releases in the last 12–24 months
- Official product pages or docs for the prospect
- Leadership quotes or interviews from credible outlets
- Technographic footprints and hiring signals
- Public financials or strategy letters if available

WORKFLOW:

1. Validate inputs: confirm company site resolves and LinkedIn links match the same entity. If mismatch: note it and proceed with the best‑matched entity.
2. Run web searches across official sources and credible media. Prefer the last 12–24 months. Prioritize: official site, newsroom, filings, investor pages, engineering or product blogs, leadership interviews.
3. Extract only decision‑useful facts: initiatives, KPIs, product lines, markets, recent launches, tech stack hints, hiring themes, stated priorities.
4. De‑duplicate findings and discard fluff: remove vendor spin, rumours, or outdated references older than 24 months unless foundational.
5. Map to persona: identify 3–5 pain themes for the target role and how they are measured.
6. Summarise the offer context: what I sell and where it likely lands in their stack.
7. Produce a tight brief with inline citations using parentheses like (Source, Year).

OUTPUT FORMAT:

Research Brief

- Company Snapshot: 3–5 bullets with citations
- Strategic Priorities: 3–5 bullets with citations
- Persona Pain Themes: 3–5 bullets with how measured
- Relevant Tech and Signals: 3–5 bullets with citations
- Offer Fit Hypotheses: 3–4 bullets tied to my value prop
- Risks or Constraints: 2–3 bullets
- Notable Quotes: 2–3 short quotes with citations

RULES:

- Use only primary or highly credible sources. Cite inline like (Company Newsroom, 2025).
- No speculation beyond clearly labeled hypotheses.
- Keep to 250–400 words.
- No chain of thought. Output the brief only.

FALLBACK:

If little data is available: pivot to ICP‑level insights using industry analyst summaries and role‑based pain points from credible sources, labeled clearly as ICP‑level.

Prompt 2: Angles Scoring and Narrative Map

DESCRIPTION: Convert the research brief into a ranked set of strategic angles and a story arc tailored to the target buyer.

TASK: Produce 3–5 angles with scores, a pain‑to‑benefit map, and a draft story spine for the presentation.

ROLE: Narrative Strategist and Value Engineering Lead

INPUTS:

- Use the Research Brief from Prompt 1 only. No new user inputs.

WORKFLOW:

1. Extract the top 5 buyer pains and top 5 stated or implied priorities with citations where relevant.
2. Generate 3–5 strategic angles that could lead the presentation. For each: articulate the claim, targeted metric impact, and why it resonates now. Score each 1–5 for Relevance, Urgency, Proof Strength.
3. Select the top 1–2 angles by highest average score. If tie: choose the angle with stronger proof and more recent citations.
4. Build a Pain to Benefit Map:
- For each top angle: list 3 pains, mapped benefits, and proof points I can credibly use.
- Include the primary KPIs and time to value.
1. Draft a Story Spine that sequences the slides: cold open, stakes, proof, how it works, plan and timeline, risks handled, next step.
2. Include inline citations where claims rely on web findings.

OUTPUT FORMAT:

Angles and Narrative Map

- Angles Table: Angle Name | Relevance 1–5 | Urgency 1–5 | Proof 1–5 | Rationale with citations
- Pain to Benefit Map: bullet pairs under each chosen angle
- Story Spine: 7–9 beats in order, 1 line each
- Tone Guidance: 3 notes on voice and style that mirror the prospect brand

RULES:

- Keep it under 350 words.
- Cite web‑informed claims inline like (Annual Report, 2024).
- No chain of thought. Output the artifacts only.

FALLBACK:

If no clear top angle emerges: default to a “pilot to proof” angle focused on a narrow, high‑impact use case with a 30–60 day outcome window.

Prompt 3: Build the Presentation Outline

DESCRIPTION: Turn the narrative map into a slide‑by‑slide outline aligned to the target persona and offer.

TASK: Generate a complete presentation outline with tone, key insights, matched pains, solutions, implementation timeline, and a crisp CTA.

ROLE: Senior Enterprise Account Strategist and Deck Architect

INPUTS:

- Use outputs from Prompt 2 and the Research Brief from Prompt 1.

WORKFLOW:

1. Confirm the chosen angle and story spine. Align to the target persona’s KPIs.
2. Create 10–14 slides max. Each slide must include: Title, Goal, Slide Summary, Key Insight, Tone, Pain Point, Solution, Timeline cue if relevant, and CTA cue for the final slide.
3. Weave in proof points and quotes where they strengthen the claim. Cite any web‑informed claims inline like (Source, Year).
4. Include a simple implementation timeline slide: phases, owners, and prerequisites. Time to first value within 30–90 days if credible.
5. Add a risk and mitigation slide grounded in constraints I provided.
6. Finish with a single, unambiguous next step.

OUTPUT FORMAT:

Presentation Outline

- For each slide:
- Title
- Goal
- Slide Summary
- Key Insight
- Tone
- Pain Point
- Solution
- Timeline
- Call to Action
- Visual Suggestions: 3–5 ideas
- Proof Insert List: 3–5 items I can slot in

RULES:

- 10–14 slides only.
- Keep each slide to 40–70 words.
- No chain of thought. Output the outline only.
- Maintain the prospect’s brand tone from the Tone Guidance.

FALLBACK:

If the angle lacks proof: flag the slide and propose a lighter claim or a pilot step with measurable criteria.

Prompt 4: Objections and On‑Deck Responses

DESCRIPTION: Anticipate the two most likely objections and arm me with tight counters tied to the outline.

TASK: Produce objection handling that references slides, proof, and the implementation plan.

ROLE: Enterprise Sales Coach and Objection Strategist

INPUTS:

- Use the Presentation Outline from Prompt 3.

WORKFLOW:

1. Infer the top two objections based on persona, risks, and constraints stated.
2. For each objection: give a 2–3 line response that references specific slides or proof from the outline.
3. Add one clarifying question to advance the conversation.
4. Offer a fallback concession or pilot tactic that preserves momentum.

OUTPUT FORMAT:

Objection Handling

- Objection 1: wording
- Response: 2–3 lines referencing slides
- Clarifier Question
- Fallback
- Objection 2: wording
- Response: 2–3 lines referencing slides
- Clarifier Question
- Fallback

RULES:

- Keep it under 180 words total.
- No chain of thought.
- Stay aligned to the stated CTA.

FALLBACK:

If objections are unclear: default to budget and integration concerns with pilot‑first counters.

Prompt 5: Slim Variant for Follow Up Emails

DESCRIPTION: Convert the outline into a short, three‑touch follow up email sequence to progress the deal.

TASK: Create 3 concise emails that echo the chosen angle, include one proof, and drive to the same CTA.

ROLE: B2B Sales Copywriter focused on enterprise personas

INPUTS:

- Use the Presentation Outline from Prompt 3 and Tone Guidance from Prompt 2.

WORKFLOW:

1. Draft Email 1: recap value and 1 proof. Ask for the specific next step.
2. Draft Email 2: share a relevant quote or metric and a lighter CTA.
3. Draft Email 3: propose a small pilot with timebox and success metric.
4. Keep subject lines crisp and personalised using company name or initiative.

OUTPUT FORMAT:

3‑Email Sequence

- Subject
- Body 70–110 words
- Single CTA per email

RULES:

- No fluff. No chain of thought.
- Mirror the prospect tone. Personalise with company name.
- Do not introduce new claims without citation or proof from the outline.

FALLBACK:

If personalisation is thin: anchor on the top pain theme and offer a 30‑minute discovery to validate fit.

Output Spec (What You'll End Up With)

You will get a decision‑ready Presentation Outline tailored to a specific company and persona:

  • Sections per slide: Title, Goal, Slide Summary, Key Insight, Tone, Pain Point, Solution, Timeline, Call to Action
  • Length: 10–14 slides, 40–70 words per slide
  • Extras: Visual suggestions and a proof insert list
  • Plus: Objection handling and an optional 3‑email follow up sequence

Summary

Personalisation wins because it feels like you did the homework... without burning a day on tabs and notes. This system compresses research, narrative design, and packaging into four prompts that produce a deck your buyer actually wants to see.

It shines for founders, SDRs, AEs, and advisors selling higher‑consideration B2B offers where trust and relevance decide the meeting. Especially useful when stakes are high and context changes fast.

Next step: run Prompt 1 with a single account you care about this week. Ship the outline, book the room, and close the loop with the follow up sequence.

When you are ready to scale this across a list: I can help you templatise and operationalise it.

Best,

Alan

Ready to personalise at scale? Book a quick strategy call with me via this link